Dover, Delaware Jun 19, 2026 (Issuewire.com) Stape, a leading server-side tracking provider, announced GTM Setup Assistant, a free tool designed to let marketers and business owners set up web and server-side tracking without writing code or relying on a developer.
Server-side GTM configuration has historically been a technical barrier for many businesses: setting up clients, tags, triggers, and variables correctly across multiple advertising platforms typically requires specialized knowledge. GTM Setup Assistant removes that barrier by turning the process into a guided questionnaire that produces a ready-to-use container template tailored to the user’s specific setup.
A guided, no-code workflow
To use the tool, a person selects their setup type – eCommerce or lead generation – along with their CMS platform and the advertising and analytics destinations they want to track. After entering the relevant platform IDs and tokens, GTM Setup Assistant builds matching web and server GTM container templates and offers two ways to deploy them: an automatic import directly into the user’s Google Tag Manager account, or a manual download-and-import option for teams that prefer more control.
The tool is built for businesses on Shopify, WordPress, Magento 2, BigCommerce, Wix, PrestaShop, Salla, and custom websites, and supports tracking destinations including Google Analytics 4, Google Ads, Meta, Microsoft Ads (Bing), LinkedIn, Snapchat, TikTok, Pinterest, Awin, Reddit, and Klaviyo.
Expert-built templates, no technical skills required
Each template reflects configuration practices drawn from Stape’s experience as one of the leading contributors to the Google Tag Manager Template Gallery and from thousands of GTM implementations the company has completed for its client base. Stape has paired the tool with step-by-step instructions covering everything from locating platform-specific IDs to testing and publishing the final setup, so users can complete configuration on their own.
Built for agencies and in-house teams alike
Beyond individual businesses, GTM Setup Assistant is designed to help agencies and freelancers managing tracking across multiple client sites work faster, replacing repetitive manual setup with a standardized, repeatable process for each new container.
Availability
GTM Setup Assistant is free for all Stape users, including those on the company’s Free plan. It requires an existing web and server GTM container, with the server container hosted on Stape, and is accessible from the Stape dashboard under the sGTM section.
Stape supports more than 200,000 clients globally and maintains ISO 27001, HIPAA, SOC 2, and GDPR compliance.
Learn more and get started at: https://stape.io/blog/setup-assistant-by-stape
About Stape
Stape provides server-side Google Tag Manager hosting and a suite of tools for marketers, agencies, and developers to implement accurate, privacy-conscious tracking. Its product line includes server GTM hosting, Conversions API gateways for Meta, TikTok, and Snapchat, CMS integrations, and tools for debugging and monitoring tracking setups.
Media Contact:
Stape
Source :Stape
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